Dutch Country

Levi Good, owner of Dutch Country General Store, shows off unique assorted items sold at the Davis County store.

The first weekend of October will be quite the celebration for Levi and Erica Good of Dutch Country General Store. While the Davis County store at the Junction of Highways 2 and 63 holds its Fall Festival and Anniversary Sale, the Goods’ five-month old store in Hannibal, Mo. will be simultaneously hosting its Grand Opening.

The Hannibal version of Dutch Country General Store has already garnered quite a reputation, even before its official grand opening. In a contest sponsored by Missouri Life Magazine, the store was recently voted the “Best Country Store” in the state of Missouri.

Good says free ice cream cones are a big draw for both stores. While many retail stores are price-focused, Good says what customers really want is value and an experience. The Dutch Country General Stores often remind customers of their grandparents and items of days gone by, he says,

“Good customer service, loving people and being consistent are all important factors in success,” he adds. “Every person matters. We take care of people and they take care of us.”

The Goods offer unique items in their stores that aren’t easily found in other places. “We focus more on promoting items that we can source from other small stores,” Good says, “such as unique, handcrafted items, Whiskey Boat Candles, or the Grand Marceline Coffee out of Marceline, Mo.”

Outdoor and indoor furniture are offered as well as a variety of mini-barns and storage sheds.

The stores offer unique grocery items such as cheeses from Milton Creamery and Ruby Kuhns’ pies. Another big draw, Good says, is the deli, which offers fresh meats and cheeses.

A big draw at the Hannibal store is the local homemade bread as well as other bakery items. “When the baked goods from the Amish community arrive in the morning, people are lined up and ready to buy,” Good says.

 Gift items and toys made by Melissa and Doug, Schylling, and House of Marbles are popular items in the stores as well. Good is looking forward to Christmas and says, “Christmas will be amazing this year; America needs a Christmas now.”

Good says the Hannibal store is about 6,000 square feet — about one-third the size of the Davis County Store. “It has nearly the same mix of products — just geared towards the Hannibal clientele and in a smaller space. It’s surprising how you can merchandise products and show a lot in a small space,” he said.

The Hannibal store is in an old building in the historic district on Main Street.

“It takes up a lot of time right now, but I’m grateful for Hill Productions who made the Hannibal store possible,” he said, “and the loyal customers out of Bloomfield who have visited the new store and voted in the Missouri Life Magazine’s contest.”

Besides the addition of the Hannibal store, Dutch Country has expanded their sales by launching an online catalog this year, which can be viewed at dutchcountrygeneralstore.com.

The Goods are grateful for the opportunity to assist those customers who can’t get out and shop, as well as offer products not found elsewhere.

“It’s crazy to be able to provide for people across the county and still be embraced locally,” Good said.

Another new venture for the Goods this year is a cooking show — Dutch Country Kitchen — which Erica and Diana Upton-Hill are hosting on YouTube.

“A lot of people don’t know how to cook or bake,” Good said, “and this show gives them the opportunity to learn how to cook meals and spend quality family time.

“I’m grateful for all the opportunities we have in America, even during COVID,” he said. “There are so many amazing opportunities in this country we live in. I think sometimes we lose sight of that versus focusing on the opportunities the Lord has provided us.”

Levi and Erica are the parents of four daughters: Katherine, 8; Kendra, 7; Autumn, 4; and Annabel, 2.