The Iowa Department of Health and Human Services (HHS) announce the launch of a multi-platform, multi-audience messaging campaign aimed at educating parents and young Iowans about the dangers of counterfeit pills and fentanyl.

More and more young Iowans are experimenting with pills believing they will help them feel better, study more effectively or reduce social anxiety. “This is especially dangerous because many of these pills available to young people are counterfeit and contain deadly levels of fentanyl,” said Dr. Robert Kruse, State Medical Director. Fentanyl is a synthetic opioid that’s 50 times stronger than heroin.  It only takes 2mg of fentanyl to be deadly. Drug cartels make counterfeit pills with fentanyl because it’s cheap, highly addictive, and encourages repeat business.